30 minutes. Use immediately when something has gone wrong.
Use this now. Do not wait until the board meeting. Do not wait until you have a full picture. The diagnostic takes 30 minutes and gives you the one thing you need in a crisis: clarity about what layer has re-activated and whether the correct response is to eliminate, pivot, or change path.
Step 1 · What type of crisis are you in?
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Customer Lost / Churn
Key customer cancelled, churned, failed to renew, or stalled at adoption after purchase
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Funding Gap / Capital
Funding round failed, investor withdrew, runway shorter than required to reach next milestone
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Technology Failure
Product under-delivered vs promise, technical capability gap discovered, integration failed
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Market / Pivot Signal
Pipeline dried up, conversion rate collapsed, Layers 1–2 suddenly questioning whether the problem is real